Creating and remixing culture on YouTube

Once upon a time, there was a truly awful commercial, which somebody put on YouTube. Little did they realize, a cultural phenomenon had been born (and the spot on the Ellen DeGeneres show didn't hurt). Go ahead and watch the original, but don't except to get the next two minutes of your life back:

OK, that was really bad. However, various people saw this as raw material from which to create their own masterpieces. Although a bit on the long side, the following clip demonstrates some of what people have done to the "classic" original.

Finally, some people are just sick of the whole concept. And yet they have inadvertently contributed to a cultural phenomenon that only YouTube could have birthed. Enjoy this final (and thankfully short!) clip.

To see more of how dumb raw material can be honed into remixed classics, check out the latest craze, and at least one clever remix of the concept. Judging by the high number of hits, this is even bigger than old Flea Market ever got. The lightning short running time helps, too.